Tobacco Shop Franchising Essay Example | Topics and Well Written Essays - 500 words

Tobacco Shop Franchising - Essay ExampleThe reason stems out of the fact that people be often more aware of the product or service offered by a franchise and like it to those offered by lesser-known outlets.Another benefit of signing the franchising agreement is that the franchisor has already proved that the operations in this marketplace conducted in this particular manner can be successful. As the Pipe Dreams has been around for eight eld and has established a network of franchisees, of which it is known that they have had a high success rate in the past, one can be certain the franchisor has proved that the chosen layout and location of the tobacco shops, the developed determine policy and assortment of the tobacco goods offered are successful.Moreover, for Ralph Emerson to be able to run his tobacco shop efficaciously he needs the knowledge and feeling of the goods peculiarities and the consumer preferences. Probably, in his previous career as a librarian he may have accu mulated some knowledge about the tobacco and cigars, most belike through the hobby, but it can not be compared to the expertise of the well-known tobacconist whose ideas have be their validity during the eight-year period. Therefore, the training and guidance in the assortment choice and the shop decoration is of high magnificence in this case.