There is still considerable merit in adopting essentially a boosterism Essay

There is still considerable merit in adopting essentially a boosterism approach to tourism planning. Discuss - Essay Example In most cases, boosterism is often considered a negative aspect of tourism promotion because not all information that is given concerning various destinations may necessarily turn out to be true. Despite this being the case, it is necessary to use it to attract potential tourists because the latter often want to see life or places, which are different from their own. Therefore, while boosterism is sometimes seen in a negative light, it is an essential part of tourism planning because it brings previously obscure areas into the limelight. One of the biggest concerns of tourists before they visit any country is often political stability and this is because of their need to guarantee their personal safety. In the modern world, with the likelihood in the incidents of terrorist activities, many potential tourists have become discouraged from visiting certain parts of the world. It is for this reason that some countries, especially those likely to be affected, have come to adopt boosterism to make sure that they remain attractive destinations for tourists. Furthermore, this type of promotion makes possible the development of effective planning to ensure that the security of tourists is guaranteed under all circumstances (Dredge and Jenkins, 2006, 29). Therefore, using boosterism, countries are able to create an image of themselves where their political situation is perceived as being among the most stable in the world and it is for this reason that they come to be considered as interesting places for tourists to visit. Fu rthermore, there has been a recognition that many individuals tend to avoid those countries whose democratic credentials are questionable because they believe that to visit those countries would be to indirectly support their autocratic governments (Burns, 1999). Because of such perceptions, most governments, especially