Case study about international expansion Example | Topics and Well Written Essays - 500 words

About international expansion - Case Study Example poignancys Chris did not consider this fire. Out of the four markets that the company operated internationally, the company noted that the current dining experience it offers its clients would be appropriate for new markets without risking confusion or dilution about the brand. In terms of penetration, Ruths Chris considered the option of adding more restaurants in the same market. Plans for implementing this strategy were underway, particularly in the case of new restaurants present in Canada. Nonetheless, the major drawback for affecting this approach is that the restaurants would not be able to offer ubiquitous serves compared to fast food establishments, such as McDonalds. Furthermore, it would not be possible for even for the worlds biggest cities to accommodate more than six steak houses owned by Ruths Chris. In terms of market development, the company aims at adding similar restaurants in opposite markets. This approach is obvious in terms of increasing the revenue of Ruths Chris in four globular markets, including Hong Kong, Canada, Taiwan, and Mexico. These franchisees would be profitable and provide testimony to the company (Sagepub, 2015).The diversification approach is the riskiest one for Ruths Chris to implement. By introducing new types of restaurants in dissimilar markets, the company would be forced to make major investments in the establishment of stores. In addition, the new stores would be different from the mother company, confusing the customers about the operations of the company. For instance, those customers who are loyal to the brand would perceive the different establishments differently, leading to loss of clients. As a result, the company would end up making losses, bringing down the overall competitiveness of the company in the global marketplace.To attract clients, Ruths Chris needs to come up with a strategy that would be appealing to different types of clients with differ ent